User Behavior and Engagement on Lens

The rise of Web3 social platforms is poised to disrupt virtual interactions and communities by addressing the shortcomings of traditional Web2 platforms. These decentralized platforms offer users greater autonomy over their data and digital identity. Within the Lens ecosystem, collaboration and competition go hand in hand, with each application building on the strengths of others to create a thriving ecosystem. The key to success for individual applications will lie in recognizing and implementing Web3-native features that appeal to users, which in turn requires a thorough understanding of application growth, network interconnectivity, user migrations, and engagement distributions across applications.