Research
Pro
NFTs

Understanding Virality's Role in NFT Communities

Jun 13, 2022 ⋅  10 min read

The NFT market may be dead now, but if it ever recovers, making sense of the underlying narratives these assets trade on will be important. Gaining an understanding of the role virality plays in narrative development is arguably the key factor in evaluating narratives. How do viral narratives form? Who creates them? How can we measure them? These are the essential questions to answer if we are to successfully evaluate NFT communities going forward.

Upgrade to Messari Pro to read this report

Pro Subscription

Professional-grade Research Reports covering the latest trends and assets in the crypto space

Fundraising Screener to track trends across 14,000+ crypto funding rounds, 500+ M&A Deals, and 10,000+ investors

Unlocked Enterprise Research Reports 90 days after they are published

Full access to advanced asset screening with custom filters, queries, and metrics

Real-time Governance Tracker covering proposals from their initial stages through votes and implementation

Advanced AI Digests with all of the features in Lite plus Key Developments for major protocol changes

Upgrade to Pro

Already a member? Sign In

Kel likes asymmetric opportunities and good debates.

About the author

Kel likes asymmetric opportunities and good debates.