👟 Nike files a trademark application for “cryptokicks” cryptocurrency

Nike has filed to trademark the word “cryptokicks.” The application describes a digital currency that would be used by members of an online Nike community similar to existing cryptocurrencies. Nike also describes an electronic marketplace for their products (e.g., footwear and clothing) and an exclusive cryptokicks member website. Trademark attorney Josh Gerben of Washington, D.C.'s Gerben Law Firm first noted this application on Twitter and said it shows Nike is serious about establishing cryptokicks as a line of business.

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