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Infra Brief: Rethinking the 'Build It and They'll Come' Approach

Jul 24, 2023 ⋅  11 min read

The common belief in crypto was that once the supply side was established, demand would naturally follow. However, this assumption has not proven true, causing projects to reconsider their customer acquisition strategies.

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Sami Kassab is an Enterprise Research Analyst focusing primarily on Web3 Infrastructure and Bitcoin. Sami previously spent 5 years as an Aerospace Engineer designing aircraft engines and missile & defense systems.

About the author

Sami Kassab is an Enterprise Research Analyst focusing primarily on Web3 Infrastructure and Bitcoin. Sami previously spent 5 years as an Aerospace Engineer designing aircraft engines and missile & defense systems.