Research

Azuki, Pudgy Penguins, and IP

Jul 3, 2023 ⋅  8 min read

Navigating the turbulent waters of the NFT market, profile picture (PFP) collections find themselves adrift. Once anchored by a strong sense of community, they now grapple with the pitfalls of the bear market. The tale of Azuki's Elementals serves as a stark reminder - missteps, such as derivative artwork, can trigger a rapid descent into controversy and devaluation. Today's profile picture NFT landscape calls for a delicate balance between community engagement and financial prospects, pushing creators towards fresh strategies and a renewed community focus.

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Ally is a Research Analyst on the Enterprise team at Messari. Prior to joining the team, Ally worked as a Structural Engineer at Magnusson Klemencic Associates. Ally graduated from the University of Illinois in 2018 with a master’s degree in Civil and Structural Engineering.

About the author

Ally is a Research Analyst on the Enterprise team at Messari. Prior to joining the team, Ally worked as a Structural Engineer at Magnusson Klemencic Associates. Ally graduated from the University of Illinois in 2018 with a master’s degree in Civil and Structural Engineering.