Andrew Yang announces Data Dividend Project

Former presidential candidate Andrew Yang announced the Data Dividend Project (DDP), an initiative to help establish personal data as a form of property. The project seeks to establish and enforce data property rights under laws such as the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020.

Why it matters:

• Data brokering, the process of selling or reselling consumer data is a $200 billion industry. DDP is collecting signatures and Californian’s information that enables the project to collectively advocate for people’s data rights and the right to be compensated for the use of their data.
• The crypto industry is innovating on how to pay individuals for their data with many startups developing digital data marketplaces. New regulation enforcing digital property rights may change the dynamics of new or existing business models. If the DDP is able to pay people for their data then other states might adopt similar regulations.

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