❌ [Analysis] The decentralized threat to advertising – Peter McCormack

New threats to the advertising industry that arise from decentralization-inducing technologies (ex. crypto & blockchain) include:

• Tech that blocks advertisers from promoting their lies
• Tech that prevents advertisers from customizing their lies
• Tech that prevents advertisers from knowing who they are lying to
• Tech that blocks advertisers from tracking the performance of their lies

Ad companies will need a new model and framework to succeed in the decentralized web. The ad industry is collateral damage of the war between tech and privacy.

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