🎡 [Analysis] Introducing the Bitcoin Wheel - Philip Swift

Bitcoin ($BTC) is a brand. Like any other brand, Bitcoin needs to be able to communicate on a personal level its beneficial attributes in both a compelling and truthful manner. Two challenges exist: its decentralized nature promotes different narratives and Bitcoin thought leaders are intimately connected to specialized products which limit their ability to market Bitcoin holistically. A positioning wheel, often used by major brands to visually demonstrate real benefits from a given product, is an excellent and untried way of marketing Bitcoin by addressing public perception with digestible counters.

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