May 22, 2019 ⋅ 1 min read
In this working paper out of the University of Melbourne, four typologies of cryptocurrency customers are put forth, each distinctly co-creating value in the space. Collecting data at Bitcoin ($BTC) and crypto meetups and events, the researchers concluded that four members exist: the knowledge-seeker, the visionary, the novice, and the fortune hunter. Most customers are novices and most novices go on to become fortune hunters or knowledge-seekers. Visionaries were the smallest category, followed by knowledge-seekers. As an ethnography, distinctions were decided by the language employed at meetups, with each typology using uniquely different language towards their desired end.
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