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User Acquisition and Retention Across EVM Chains

Mar 28, 2023 ⋅  16 min read

2022 brought out the Layer-2 (L2) narrative in full force, replacing what was a competitive alternative Layer-1 landscape. Chains like Arbitrum and Optimism brought in hundreds of thousands of loyal users and created booming DeFi ecosystems in the process. As each EVM chain attempts to carve out its place within the wider crypto environment, it creates a testing ground that can be used to identify which user acquisition strategies are the most effective.

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Ally is a Research Analyst on the Enterprise team at Messari. Prior to joining the team, Ally worked as a Structural Engineer at Magnusson Klemencic Associates. Ally graduated from the University of Illinois in 2018 with a master’s degree in Civil and Structural Engineering.

About the author

Ally is a Research Analyst on the Enterprise team at Messari. Prior to joining the team, Ally worked as a Structural Engineer at Magnusson Klemencic Associates. Ally graduated from the University of Illinois in 2018 with a master’s degree in Civil and Structural Engineering.